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Hydrogen’s Holly Jelly Holiday Party

When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks at Hydrogen decided to bond through creative expression. Our only instruction? Wear clothes that you don't mind getting dirty. The...

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Hydrogen’s “Labor of Love”

Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to our employees. What is a "Labor of Love"? A nonprofit or pro bono client that Hydrogen takes on because our...

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Earned Media: Your Reputation is at Stake

When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned are largely controlled by the brand and their agency partner. Earned media however, generally described as public relations, is controlled...

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Humor: The ultimate foot in the door.

As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our brands) feel more approachable. More likeable. More human. There are many emotions in the creative’s quiver: laughter, empathy, heartstrings, to name...

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