When was the last time you got to "dress down" for your company holiday party? This December, instead of the typical holiday gathering, the folks at Hydrogen decided to bond through creative expression. Our only instruction? Wear clothes that you don't mind getting dirty. The...
Our long-standing health care client, The Polyclinic, came to us with the kind of puzzle we love to solve-how do you create an identity and launch a sub-brand with a limited budget? The Polyclinic was launching their first "walk-in" clinic in Seattle and partnered with us...
Here at Hydrogen, we believe the power of advertising can make a big difference. That's why working on "Labor of Love" clients is important to our employees. What is a "Labor of Love"? A nonprofit or pro bono client that Hydrogen takes on because our...
As a creative, I’ve long known the power of building a meaningful emotional connection between a brand and its audience. Emotions make us (and our brands) feel more approachable. More likeable. More human. There are many emotions in the creative’s quiver: laughter, empathy, heartstrings, to name...
What should you prioritize in your marketing strategy? Do you focus on the short-term gains of a marketing campaign at the expense of big picture thinking? Or do you give your agency and marketing teams license to join you as you plan a long-term marketing...
Hydrogen Advertising welcomes agency veteran Brenda Collons to a new role at the agency. Collons will lead the public relations and social media team at Hydrogen as vice president, director of strategic communications and public relations. She brings several clients to the agency, all in...
A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...
Hydrogen celebrates its 16th anniversary this month. And to mark the occasion, I’m retiring. Actually, the timing of my retirement is coincidence. After 37 years in the advertising profession—all of it here in Seattle—I’ve come to a point in life when I have the opportunity to close...
People find inspiration in all kinds of places. At Hydrogen, sometimes it shows up in our inbox. Here are some of the best links flying around our office. All-natural, organic fireworks. Ooo! Ahh! For all you media geeks out there. A flow chart that shows you which chart...
We know that inspiration, like hydrogen is pretty much everywhere. Here’s the latest and greatest flying around our place. Man deep fries gnocchi, hilarity ensues Playing hooky is about to get a lot easier If you’re going to be a pirate… Oldie but goodie Come again? Simply beautiful. ...