Health Care

The Polyclinic, Part Deux

Sequels. Few are as entertaining and creative as the original. But just like the makers of The Godfather Part 2 and Thor: Ragnarok, we took the challenge to “beat the original” head-on for The Polyclinic Part Two: The Specialty Campaign. Based on data that more and...

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Who do you love?

We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been compiled. You know their age. Education level. Household income. Even where and how they consume paid, earned and owned media. But...

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The Persuasive Power of Personality

This month, Hydrogen celebrates The Polyclinic’s breadth of physicians and specialists in a new online and offline advertising campaign. The Polyclinic, one of the largest multi-specialty clinics in the Puget Sound area, has over 200 doctors and advanced practice clinicians throughout the greater Seattle area. The...

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Local Marketing with a Twist

Many brands are trying to stretch their media dollars by doing local marketing. We found a way to do it with a twist: hyperlocal advertising. The problem: Our client, The Polyclinic, wanted to reach a very precise demographic—downtown workers—to increase awareness of their newly expanded downtown location....

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