Opinion

More than Just a Pretty Face: Judging the Effies

The Effie Awards honor the most effective marketing campaigns in the United States and Canada. Differing from other award shows, they specialize in improving marketing effectiveness. When our vice president of accounts and strategy, Hillary Miller, was selected to judge the Effie Awards, she was thrilled....

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3 Judges. 2 Days. 700 Ads.

People occasionally ask me why I like to judge advertising awards shows. After all, it means leaving my family, giving up a precious weekend and often, standing in a windowless room for 10+ hours a day looking at piece after piece after piece. But the...

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Who do you love?

We’ve all been there. The vision and mission statements have been carefully written. The marketing plan has been approved. The customer deep dive has been compiled. You know their age. Education level. Household income. Even where and how they consume paid, earned and owned media. But...

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An Ode from a Millennial in the Workplace

You’re no doubt familiar with the now-tired adage that millennials are ruining everything from napkins to Costco to the Olympics. There are scores of articles written about how millennials are selfish and lazy and destroying the workplace. As an Instagram-obsessed, seven-dollar-gluten-free-avocado-toast-eating one myself, I’d like...

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Links We Love—March 5th–9th

At Hydrogen, there are always fascinating links flying around the office. We love staying up to date on our favorite subjects, like advertising, graphic design, social media and marketing, and we’re always sharing the latest news with each other. But, we’re also curious people who love...

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Earned Media: Your Reputation is at Stake

When most people think of the term "media," they think of paid advertising. But media can also be earned or owned. Both paid and owned are largely controlled by the brand and their agency partner. Earned media however, generally described as public relations, is controlled...

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