Just another WordPress site

April 20, 2018 In Digital, Media, Technology By temp_hpoh3p

10 Years in Social Media. That’s like 70 in Dog Years, Right?

“If you post it, they will come.” Maybe that philosophy worked back when I joined LinkedIn as an “Early Adopter” in March of 2004, but it takes a lot more thought, strategy and planning to create a meaningful relationship with prospects and customers on social...

January 16, 2018 In Digital, Media, Opinion, Technology By temp_hpoh3p

Big Changes in 2017 That Will Shape Your Marketing in 2018

2017 was a year of upheaval and change-for advertising and marketers. Here are nine things that happened in 2017 that will have an ongoing ripple effect (or tidal wave?) on your marketing efforts this year: Vertical Video - get used to it We're used to...

November 3, 2017 In Opinion, Staff, Technology, Travel and Leisure By temp_hpoh3p

Podtastic Part V: Listening Hacks

If you become a podcast addict like myself, keeping up with your favorite shows is simultaneously challenging and fun. A podcast aggregator, or “podcatcher” app, is helpful to keep all your podcasts straight. Though Apple knocks it out of the park with their devices, their native...

September 15, 2017 In Opinion, Staff, Technology, Travel and Leisure By temp_hpoh3p

Podtastic! Part II: Art of the Story

On October 30th, 1938, Orson Welles presented his story “War of the Worlds” live on national radio. As you probably have heard, the storytelling was so realistic it caused a widespread panic until Welles himself went on air to do damage control and remind people...

August 1, 2017 In Opinion, Technology By temp_hpoh3p

There’s No Such Thing as A Social Media Expert

[This blog post, published on April 10th, discusses how social media continues to change in ways big and small, often seemingly overnight. As proof of concept, we’ve highlighted some of the biggest changes to social media since the publish date.] Facebook is dead. The Facebook that once...

July 31, 2017 In About us, B2B, Opinion, Results, Retail, Technology By temp_hpoh3p

3 Steps to Launching a Successful New Brand

A clean slate. A blank page. A new start. It’s exciting—and scary. So, where do you begin? As experts in launching new brands for clients, we know the simplest approach is the best approach. This is Hydrogen's motto. A meaningful, simple message in all the...

July 5, 2017 In Financial, Health Care, Media, Opinion, Technology By temp_hpoh3p

Relaunch? Refresh? Start by creating a New Narrative for your Brand

There are some things you know you need to change. Your clothes. The litter box. Your mind—sometimes far too often. What about your brand? Do you know when to change your brand message? More important, if you know you need a change, how much...

June 15, 2017 In Digital, Press Release, Technology By temp_hpoh3p

Hydrogen Seattle Teams with Heritage Bank to Launch New Website

Puget Sound based Heritage Bank (NASDAQ:HFWA) partnered with Seattle-based advertising agency, Hydrogen, to create a website that offers a friendlier, easier banking experience for both current and prospective customers. Based on Hydrogen’s digital strategy that incorporated feedback from current customers and employees, the site (heritagebanknw.com) features...

October 12, 2016 In Digital, Media, Results, Technology By temp_hpoh3p

Are You Getting the Most from Your Digital Video?

One of the great things about videos posted on digital and social channels is how easy it is to measure engagement. Views, shares, likes, reposts, you get the instant gratification of knowing what’s working and what’s not. But the truth is, there’s more to video...

April 29, 2015 In B2B, Technology By temp_hpoh3p

The international language of simplicity: human truth

When complexity wins, just about everything else loses. But complexity can be defeated. One way? Leverage a simple human truth. Our client, Keysight Technologies, faces endless complexity. The target audience is technical: engineers, researchers and scientists from around the world. They work on complex things: mobile communications...